Friday, January 23, 2015


 I am a certified coffee lover and as a blogger it is my energizer to keep me on the go. I am so privilege to be invited at the grand launch of the Aussie café The Coffee Club in Abu Dhabi's biggest shopping & dining destination, Yas Mall. Australia's largest grown café restaurant launches in conjunction with the brand's 25th Anniversary, that serves more than 40 million cups of coffee every year and has officially opened the very first branch in the UAE.   
 The Coffee Club is well- known for its famous all day breakfast and serves as a relaxed meeting place for approximately 30 million annual customers.  And indeed, a very cozy ambiance welcomes us last 21st of January together with other media personalities. So delighted with the modern contemporary set up, impeccable interior design and ofcourse the huge variety of coffee that they offer.     

Inaugurated by Liwa Minor Food and Beverages joint venture board members Mr. Abdulla Nasser Al Mansoori, the Chairman of the Board at Al Nasser Holdings and Group, Mr. Michael Chick, General Manager, Liwa Minor Food and Beverages LLC

 After the ribbon cutting we had the chance to taste some of the best of the best from Breakfast to Dinner menu and tried different kind of coffees. We will definitely come back here for sure!  

Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown café group with more than 360 cafés throughout 9 countries. Our mission and philosophy is simple, at The Coffee Club we want to provide: Good Food, Great Service and Excellent Coffee; A welcoming relaxed meeting place enriching contemporary lifestyles; and, the answer to “Where will I meet you?”

The Coffee Club is owned by Minor DKL Food Group; a leading Australian retail food brand franchisor with a combined 410 restaurants in 11 countries, currently open at the Yas Mall in Abu Dhabi with a second branch scheduled to open in the upcoming Wasl Vita Mall in Dubai.

Thursday, January 22, 2015


 Style is the extension of your personality, the essence of having a significance of your individuality, living the life without boundaries, expressing oneself and not trying hard to blend it but to stand out among the crowd, Live Now! Aero Now! 
 Portering around Dubai Creek wearing Aeropostale from top to bottom in our recent collaboration with the amazing apparel brand, together with some of the younger generation fashion bloggers in Dubai.  

As the weather get cooler and cooler now in the UAE its time to take a notch in updating our wardrobe, and here are some of the pieces that i put together to create a impeccable style - The Style Choreo's style. Dapper, preppy yet comfy this winter season, no boundaries when it comes to prints over print, that amazing aztec pattern jumper & belt are irrevocably intertwined with the white dress shirt under and slim trouser add to that is my signature cuffed pants style, throw on this camo sneaks matching the dope timepiece and to top it all a navy utility jacket will complete the look.  

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Photo credit to Tina of 

Tuesday, January 20, 2015


In celebration of Brooks Brothers Flagship Store grand launch in the biggest shopping destination in Abu Dhabi, Yas Mall together with Dubai based fashion bloggers and some media personalities in the region, we are all invited in a exclusive media lunch at Amici, Yas Viceroy Hotel with the presence of Brooks Brothers Chairman & CEO Mr. Claudio Del Vecchio and Jashanmal Group Director Mr. Tony Jashanmal

Dressed- up in Brooks Brothers suit, shirt and tie together with my dapper pal Andy Scott of AndyScottFashion and Mark Ross The Style Choreo Official Photographer, after having sumptuous lunch at Amici, we head to the Brooks Brothers store for the personal viewing. 

 The amazing gentlemen behind the wonderful success of their well- established brand and company, Mr. Tony Jashanmal and Mr. Claudio Del Vecchio 

Andy Scott, Mark Ross, Natasha Northcote, Dmitri and Mohammed Yousef
And then the big event that we've been all waiting for, the exclusive grand opening of Brooks Brothers flagship store in the Abu Dhabi's biggest shopping destination, Yas Mall
Suited in Brooks Brothers for my latest latest collaboration with the amazing brand looking so sharp together with the other dapper gentlemen who celebrated with us for the grand launch of its newest flagship store. 

with Mr. Tony Jashanmal, Group Director of Jashanmal 

with Luca Gastaldi, EMEA CEO

 The incredible gorgeous team of DABO&CO
Brooks Brothers UAE Team 
Get the chance to win your own pair of Brooks Brothers suit, shirt and tie by entering the competition.

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Monday, January 19, 2015


One of America’s oldest apparel brands and most respected fashion retailers, Brooks Brothers, is celebrating the opening of its flagship store in the UAE, located in Yas Mall, Abu Dhabi. To mark the occasion, I’m hosting a stylish competition in collaboration with Brooks Brothers so make sure you keep reading for more details.

The new 800 meter store takes inspiration from the brands almost century-old flagship store on Madison Avenue in New York City, and features an array of its iconic collections including the Mainline collection, the collegiate men’s and women’s Red Fleece label and children’s Fleece collection.

Decked in luxurious furniture and furnishings in light cherry wood, the store radiates style and ambience for a unique shopping experience that mirrors the Brooks Brothers heritage.
For my collaboration with Brooks Brothers, I visited the grand flagship store to create four unique looks from smart attire to more casual outfits and I’d love to hear your feedback on my styling below, as part of the exciting competition.

-First Look-

Every gentlemen’s wardrobe must feature a grey suit with a buttoned down shirt, classic neck tie and not forgetting the all-important black lace up shoes. If you want to add flair, I’d recommend draping a smart overcoat over your shoulders to complete the look.

-Second Look-

Here, I’ve opted for a dapper pin-stripe suit, crisp white shirt and a classic navy bow tie and completed with velvet tassel loafers, a personal favourite of mine. 

-Third Look-
When it comes to more casual looks, it’s still important to handpick each item from your wardrobe. For my smart casual outfit, I selected a mini checkered dress shirt with a unique navy hand knitted tie and this luxurious waist coat. With the top half complete, I threw on a pair of light grey trousers and two-toned brogues.

-Last Look-

For my last look, I wanted to choose a preppy outfit and fell in love with this multi-coloured cardigan! For a complementing colour clash, I chose a pink shirt, bow tie and simple khaki coloured trousers to balance the colours and patterns. My final touch to the outfit was a suede pair of Oxford shoes.

After seeing my Brooks Brothers looks, it’s now time for the GIVEAWAY!
Let me know which one of these Brooks Brothers looks is your favourite and why, leave your answers on the comment section below, for your chance to win a Brooks Brothers suit, shirt and tie!
Remember to follow Brooks Brothers on FacebookTwitter and Instagram 
* Exclusive for UAE only 
* End on 31st of January, 2015

Location: Brooks Brothers Flagship Store
Yas Mall, Yas Island, Abu Dhabi

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