Monday, February 10, 2014

H&M Spring 2014 Ladies Collection Press Preview

Last, Thursday 6th of February at the spectacular paradise of Meydan Beach Club, JBR Dubai, H&M just launch the Ladies Spring 2014 Collection which I really blown away by the incredible detailing, fabulous design and magnificent choice of fabrics.
City attitude and bohemian details for women at H&M this spring

Urban style goes bohemian this spring with a collection full of playful and personal style. Snug patchwork jackets of leather and suede modernize the look, and graphic- printed waisted jackets give a more sculptured silhouettes. Frilly blouses add softness, and a long- sleeve top in matt metallics toughens the look. Printed suede leggings bring texture, while skinny jeans have the slightest kick at the ankle. Delicate cotton voile dresses have vintage dreaminess and graphic- print dresses are covered in fortune tellers symbols for a sense of city mysticism. This bohemian feeling continues in to the women's accessory wardrobe where big jewelry and belts with mystical elements integrate perfectly with the clothes. Thigh- high stretch suede boots shows that flats have attitude and to finish the look fake fur waistcoats are the season's essential.

"I love how you can have so much fun with city look at H&M this spring. The style is both tough and playful, and can be worn in so many different ways. It's how many women are dressing today, expressing themselves through decorative pieces mixed with urban essentials to create their own personal wardrobe," says Ann- Sofie Johansson, H&M's head of design.
Theme: new urban tomboy attitude mixing tough with playful and bohemian styles.

Silhouettes: sharp city contrast matched with shape.

Colours: black, white, mocha, metallics, off- white

Fabrics: suede, leather, fake fur, cotton, metallic leather.

Details: fake fur, or the effect of fake fur from tassels, decoration from patchwork leather and suede jackets, texture and color of suede leggings, softness of frilly blouses and delicate dresses, toughness of metallic tops.

Key garments: fake fur waistcoat, tassel top; patchwork leather and suede jacket, frilly blouse, suede leggings, metallic top, skinny flared jeans, print waisted jacket, delicate dress.

Key accessories: charm bracelet, moon and star earrings, big stone rings, fringed belt, thigh high suede boots, flat loafers, flat or heeled sandals.

Delightful treats are served while browsing the awesome pieces from the collection
Natasha Northcote of Red Lips and Lace and the man behind the camera lens of The Style Choreo Mark Ross
gorgeous PR of H&M Middle East Sophia Banoori
Check out the shoot of H&M Spring Collection
with the lovely Natasha and Sophia...