Tuesday, May 27, 2014

THE 2ND WETRENDSTYLE BLOGGERS EVENT


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On May 22nd 2014, Wetrendstyle, a fashion blog collective, organized an exclusive invite-only event for the local fashion blogger community at the club, Cirque Le Soir in collaboration with Anne Marie Inc. Fashion Blogging has come of age in other parts of world where thousands of blogs influence the daily conversation of what’s in style. The local scene has matured as well and about a hundred bloggers converged at the Cirque Le Soir to show their strength in numbers.
“Fashion is social now”, says Mondal, the founder of Wetrendstyle, “Times have changed. We don’t take our style cues from magazines anymore. The internet has changed everything.”
Anne Marie Martinez, Lifestyle & Branding Expert/ Luxury Hospitality Ambassador/ Cavalli Club Dubai/ Cirque Le Soir


With the penetration of Internet access increasing in this region, Fashion E-commerce has reached its tipping point and it’s estimated that are a few thousand fashion blogs and instagram feeds from this region alone with some participants in the community even going further and launching their own clothing line or business.
Yashraj www.thewhoandwhat.com , Jean and Kate of Dubai Desert Twins and Mika Ashraf of The Prada Shades  


“The goal of Wetrendstyle is to give fashion blogging more visibility and to encourage a regional conversation on what’s trending.” explains Mondal, “but it’s also about dressing up and having fun”. And fun it was - Fashion bloggers from Dubai and neighboring cities joined in and not only chimed in about fashion, their projects and plans but they also enjoyed themselves and by midnight, the performers from the club took to the stage and delivered an amazing show.
The turnout was great, the night a success and Wetrendstyle hopes to have more soon. So stay tuned.

with Julian Lozada of Havas PR Middle East and friends


with gorgeous chic of Style Utopia, Amy Uys

Dapper Blogger Andy Scott of The Andy Scott Fashion  

on my right is the Ass. Territory Mngr. of Remza Trading Co. LLC. Brent Lawrence  

with uber chic chick of Style Is Necessity,  Sam Francis 

with the amazing designers of The ICONIC Store, Divya Sarah James of Life Is An Open Road /Social Media Mngr. of Cavalli Club Dubai & Cirque Le Soir and the founder of WeTrendStyle.com Mohammad Mondal


Spectacular stylish night filled of impeccable fashion savvy all around UAE, enjoyed the night with the amazing performances and entertained by the beautiful people dressed in absolute circus theme. 



Dancing lights, moving to the beats and having a really awesome night. Kudos to Mohammad for the very successful 2nd Bloggers Unite. Massive thanks to Anne Marie for the warm welcome and wonderful stylish event. 




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