LUXOTTICA PRESS DAY 2014

Here in Dubai, Middle East in majority you cannot go outside without wearing sunglasses, aside from the fact almost the entire year is Summer, literally. And just right in time, The Style Choreo was invited by StickyGinger  to visit their HQ to preview LUXOTTICA's Eyewear new collections last 30th of Ocotber, consist of the finest eyewear labels in the market from RayBan to Persol and Prada to Dolce&Gabbana and many more. 

LUXOTTICA is an Italian eyewear company. It is the world's largest eyewear company, controlling over 80% of the world's major eyewear brands. A global leader in the design, manufacturing and distribution of fashion, luxury and sports eyewear, today celebrates its commitment to serving the Middle East and its consumers as the company begins its second decade of direct presence in the region.

Luxottica products focus on design and quality and are known all around the world thanks to a strong and well-balanced brand portfolio. House brands include Ray-Ban, the world’s best known eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while its license brands include Bulgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Paul Smith, Prada, Salvatore Ferragamo, Stella McCartney, Tiffany and Versace.

YAS MALL SNEAK PEEK

Everybody is just so excited such as my self for the opening of the Abu Dhabi's prime leisure, entertainment and business destination, Yas Mall. Located at the Yas Island within the proximity of other iconic hotspots such as Yas Marina Circuit, Yas Links, Yas Viceroy and the island's other 6 hotels. And the most exciting part is, they have a direct link to the World's Fastest Roller Coaster, Ferrari World. They will be accommodating the World's finest retail stores and restaurants under one roof! There's a lot to mention, just be ready this November and you will definitely experience the unexpected.

The Style Choreo and other media personalities was invited to have a sneak peek of this magnificent structure, work of art and the ultimate shopping, leisure and entertainment destination in the UAE's capital! We are totally mesmerize by the beauty of the interior design, meticulously crafted structures not just to please the eyes of the spectators and guests but to satisfy them by giving them the world-class entertainment and ultimate shopping experience. 

 This is just a sneak peek, so i will not be going into details exactly, it is for you to visit and see Yas Mall for yourself. This November, the most awaited phenomena in the history of Abu Dhabi will going to take place!

Lovely treats after roaming around the Yas Mall, massive thanks to Sophie & Laura of TOH PR for having us, looking forward for the opening and can't to shop and be entertained together with my Family and friends!

Follow Yas Mall on Facebook, Twitter and Instagram #YasMall 

THE FUTURE OF SHAVING

 We went outer space last 28th of October to discover a new innovation, the future of shaving. As PHILIPS finally launched the new SHAVER S9000 here in the Middle East. The event was so futuristic and the sit-ups incredibly awesome, felt like we are literally in the outer space, surrounded by billion of stars. With matching led chairs for our comfort as we take off to a brand new journey and experience the future of shaving. 

“We know that men want the most advanced technology at their fingertips in every aspect of their lives and at Philips we take this very seriously,” explains Ozlem Fidanci, Vice President and General Manager, Philips Consumer Lifestyle, Middle East and Turkey. “Our designers have taken innovation to a new level when developing the Philips Shaver series 9000. It is built to deliver the ultimate shave under extreme conditions and even in Zero Gravity. Thanks to the latest technological advances, men can now experience a perfect shave that leaves skin looking and feeling great.” 

PHILIPS is very well-knowned when it comes to touching lives of its consumer by making their  daily living more innovative, easier and practical, which we all love right? Especially for us guys, who suffer from bruises and cuts when shaving. PHILIPS has designed SHAVER Series 9000 with a unique contour technology, with shaving heads that flex in eight different directions to detect and follow every contour of the face, for a precise shave that gets up to 20 percent more hairs in a single pass. 

 Alejandro Massalin Marketing Director Consumer Lifestyle 

  In developing the technology behind the product, Philips partnered with pioneering commercial space travel experts, XCOR Space Expeditions to test this latest electric shaving technology in a Zero Gravity environment and find out whether men could even get a close shave in the extreme conditions of space. The result is the Philips Shaver series 9000, the most advanced shaver yet, which delivers our closest shave anywhere in the universe. 

 Spectacular space show to the next level!

 We are like invited to a new dimension by "Aliens" to discover this new innovation. 

Philips Shaver series 9000 includes V-Track precision blades, a state-of-the-art shaving system that catches and cuts even the flat lying hair effectively. Personal comfort settings allow men to adjust the shaver to suit their skin and hair type for optimal comfort on all parts of the face and neck, at the touch of a button, the unique SmartClean system cleans, dries, charges and lubricates the Philips Shaver series 9000, so it shaves like the first time, every time. 

Specific models feature the SmartClean system for easier and more hygienic cleaning 

Reunited with my most beloved Charlotte Smith, and massive thanks Ketchum for having us and letting us experience this out of this world event.

For more details please visit http://www.mea.philips.com

BESIDE THE METRO

Photography by Mark Ross 

What i wore: Eyewear (TRIWA), Shoes (CLARKS)

Casual day out with my new fave essentials, especially here in Dubai the sun is tremendous always on point we need some protection for our eyes but yet stylish at the same time, i recently got this amazing pair of sunnies from TRIWA - made with classic cuts, contemporary detailing and silhouettes carefully developed to flatter your features. Inspired by the short but vivid summer in Stockholm where, for a short period of time, the otherwise restrained colour pallet of the Swedish population grows adventurous. Perfect for any kind of outfit you want to pull-off in any occasion, this impeccable eyewear will definitely makes an outfit get them from Mojosa Concept- an international luxury accessory brand that is bringing Scandinavian Design to the Middle East through three different brands: Triwa, Louise Kragh and Story. Mojosa Concept was founded in the United Arab Emirates, Danish owned and is a multi - brand concept specializing in Scandinavian designed jewellery for men and women.

I started my outfit with a navy shirt and paired with a khaki pants, and the brown leather braided belt matches with my new CLARKS Gatley Limit tan leather shoes with stunning blue laces that irrevocably intertwined with my top. Incredibly comfy, with or with our socks, dress it down or dress it up, this pair of Clarks will absolutely take you around the city in style at its finest. 

For more updates please follow them on Instagram 

@triwaworld  @mojosaconcept  & @clarksshoesme

OK! GALA NIGHT

Photography by Mark Ross 

What i wore: Suit & Pocket Square (ZARA), Shirt (REISS), Tie (H&M), Cufflinks (Tateossian London) 

A night filled of dashing gents and stunning ladies, as the Sheraton Dubai Creek re-Open in association with OK! Middle East set up a Gala Night Red Carpet event, were all their loyal guests and media partners come together for this spectacular evening. It was a Black Tie dress code, so expect that every guy is so sleek and dapper. And yours truly of course. 

This pin-stripe double breasted suit from Zara that i have for decades are so impeccable, paired with my Reiss white crisp shirt with rose gold collar pin that holds my H&M knitted tie are irrevocably intertwined. Accentuate it with just white pocket square and with a bit touch of luxe this remarkable stunning cufflinks from Tateossian London are just perfect to complete a outfit.