"You don't always have to know where you're going, just enjoy the journey." amazing sense of style and personal mantra of Banana Republic's new creative director, Marissa Webb. As the brand launches its Summer 2015 Collection inspired by the palette and texture of the desert that really suits for the Middle East market, socialite influencers and some of the finest fashion bloggers in town gathered together in a highly anticipated launch party last 29th of March at the 42nd Level of Media One Hotel, Dubai.
The collection is all about being stylish and comfortable while traveling, relaxed and light silhouettes, earthy color palettes and silk and denim. With the aim of positioning Banana Republic as the destination for modern American style, Webb has created versatile Summer wardrobe signature pieces that range from utility blazers/jackets, oversized tunic shapes to soft dresses.
Webb and her team have combed through its treasure trove of iconic pieces and reinterpreted them. The collection was born on the road, when Marissa and her design team took a road trip to East Hampton and the beaches of Sagaponack in New York.
The carefree spirit and easy living on the beaches of Sagaponack also saw a hint of shades of blues and neutrals together with intricate textures, such as, parachute silks, rope yarns, straw and linen in the collection, which are perfect for a Summer retreat.
“Whatever your journey becomes – a weekend in East Hampton or on an adventure in the Mojave – we have designed a Summer collection of easy “getaway” pieces that are detailed and built to last. We strongly believe in a “360 degree lifestyle” approach to dressing and you’ll find that in both our casual and tailored collections,” says Marissa Webb. “Versatility is key for both women and men—pieces that can be styled in many ways or worn for many different occasions. It's all about the small details that make it unique. It’s fun seeing how people style the collection their way, which makes it personal to them.”
Through out the awesome event, together with our invitations is a key that will open the chest and luckily i opened it and got a wonderful surprise!
The Dubai fashion Bloggers channeling the Model Pose
with SamFrancis, Mariyah, Leyla Brunton, Ushi Sato and Mark Ross
with Mona Gopal and Vaishali Rana of Al Tayer Team
with Nancy of Al Tayer Team and Andy Scott