Starting from this season GUESS takes a stand, to be more conscious about the materials they use and how they are producing denim. GUESS is proud to present GUESSECO technology, able to reduce water consumption and the amount of heat/energy required to produce clothing, thus cutting CO2 emissions. They'll celebrate this opportunity developing a denim eco-capsule, respecting the brand DNA- sexy, young and iconic.
From preppy dapper look to casual boy-next-door look on my second look in collaboration with GUESS for the launch of its eco-capsule collection. Throw on this 5 pocket slim jeans- low waist, straight leg and narrow on the bottom, zip and button fastening, paired with a grey sneakers, top it off with a slim graphic tee and finishes it off with a lightweight blue jacket and iconic blue and gold timepiece from GUESS Watches
How GUESS want to do it?
- Reducing water consumptions required for treating garments
- Reducing heat/energy required and CO2 emission
- Using sustainable components such as Italian denim fabrics with high percentage of BCI cotton and recycled linings