COLLABORATIONS


 Wednesday, March 30, 2016 

F&F is a quality, international, 'of the moment' fashion brand for men, women and kids at amazing prices. Owned by Tesco, the third largest retailer in the world, F&F is now among the top fashion brands in Europe with over 1,800 locations worldwide...

 Thursday, September 10, 2015 

From one Paul to another, giving you this impeccable outfit in collaboration with a high end, luxury men’s leather shoes and accessories e-commerce start up in NYC called Paul Drish...


 Tuesday, June 9, 2015 

In this modern age, the power of social media and technology, helping us to connect to each other and lighten up our daily activities. I am the kind of person who loves multi- tasking, always on my laptop answering emails & browsing, negotiating thru phone and updating social media all at the same time...

 Monday, May 11, 2015 



 Sunday, April 26, 2015 

As the 5th Season of Fashion Forward kicks off the track in Dubai Fashion Week, a four-day event where all fashion enthusiasts, local & international designers, media personalities and fashion bloggers gathered together under one roof. The Style Choreo rises up the radar and went to all of the best of the best shows through out the week, looking so dashing dapper with my new HUAWEI Ascend Mate 7...

 Sunday, April 5, 2015 

The Blogosphere has been dominated by beauty and fashion female bloggers around the Globe, and as the fashion scene getting bigger and bigger, the sort of competition of who will get the spotlight is at it takes. I teamed up with some of the finest Filipino Male Fashion Bloggers, David Guison of DG Manila, AJ Dee of The Filo Dapper from Manila, Philippines and Kiko Cagayat of Kiko Learns To Blog from Japan...

 Thursday, March 26, 2015 

Portering around Downtown Dubai with my dope dapper Bachelor Life slippers which is so comfy and incredibly stylish that matches every single piece on my wardrobe, looking so sharp and went to Armani Hotel in Burj Khalifa for an big event, wearing my first ever pair of slippers from Bachelor Shoes...

 Wednesday, March 25, 2015 

Fashion and music works so well together because it is the tool to show and express yourself, and for me both is the way to show who i really am. Dressing- up is like dance choreography, everything should be synchronized. With all that being said i would like to introduce the most stylish beats, BASSBUDS in- ear headphones feature embedded Swarovski Elements and produce unrivalled sound...

 Tuesday, March 17, 2015 

Blogosphere has totally ruled by beauty & fashion bloggers, so mostly ladies especially here in UAE, but not anymore. Its time to take a notch for us Male Bloggers rises as we take the center stage and take the spotlight. Meet my Dapper Blogger Buddy of AndyScottFashion Andrew Scott, a British lad living in Dubai...

 Wednesday, March 4, 2015 

The casual yet stylish look the Daniel Wellington watch brings you works perfectly regardless if you are attending a black tie event or playing a game of tennis, available for his and hers. In collaboration with Katie Rose of Dubai Desert Twins channeling our Glascow collection watches and the Classic St Mawes...

 Sunday, February 22, 2015 

The Blogosphere has been dominated by beauty and fashion female bloggers around the Globe, and as the fashion scene getting bigger and bigger, the sort of competition of who will get the spotlight is at it takes. I teamed up with some of the finest Filipino Male Fashion Bloggers, David Guison of DG Manila, AJ Dee of The Filo Dapper from Manila, Philippines and Kiko Cagayat of Kiko Learns To Blog from Japan and created a project called "The Filo Bloggers United" ...

 Tuesday, February 10, 2015 

Blogosphere has totally ruled by beauty & fashion bloggers, so mostly ladies especially here in UAE, but not anymore. Its time to take a notch for us Male Bloggers rises as we take the center stage and take the spotlight. This will be my first collaboration with a fellow blogger, my sort of Dapper Blogger Buddy of AndyScottFashion  Andrew Scott...

 Thursday, January 22, 2015 

Style is the extension of your personality, the essence of having a significance of your individuality, living the life without boundaries, expressing oneself and not trying hard to blend it but to stand out among the crowd, Live Now! Aero Now...

 Monday, January 19, 2015 

One of America’s oldest apparel brands and most respected fashion retailers, Brooks Brothers, is celebrating the opening of its flagship store in the UAE, located in Yas Mall, Abu Dhabi. To mark the occasion, I’m hosting a stylish competition in collaboration with Brooks Brothers so make sure you keep reading for more details...

 Sunday, January 18, 2015 

Meet some of the Dubai Fashion Bloggers in collaboration with AEROPOSTALE Arabia's new project- MY DSF 2015, want to share the behind the scenes shot by the amazing friend of mine Tina of I Am TinaYums together with Jan and Kate of Desert Twins Dubai, Mika Ashraf of the Prada Shades and Dee of Street Style Savvy...

 Sunday, January 4, 2015 

It has been a pleasure to collaborate with such a great brands from various countries all around the globe and to kick off this year 2015 in style, i am pleased to announce my latest collab with Australian based Menswear Accessories Brand Chanman and by the end of this post you'll receive a treat...

 Wednesday, December 31, 2014 

Let's end 2014 with a big bang and welcome the year 2015 in a greener and brighter pasture, more style and all about style. For almost two years of blogging, I am still a little bit of shock what U.A.E's Fashion Industry had given me the opportunity to share my thoughts talking about style, sharing my knowledge about styling and most of all embrace The Style Choreo wide open, not just a blogger or...

 Friday, November 14, 2014/ COLLABORATION 


Its time to reveal impeccable menswear pieces of Benetton and showcase it in a very dapper way, a awesome experience for me to finally collaborate with such an amazing brand for the United Bloggers of Benetton. This is my first look to share with you guys...


 Monday, October 6, 2014/ COLLABORATION 

GQ NAMES “BEST NEW MENSWEAR DESIGNERS IN AMERICA” FOR 2014 Gap Partners with GQ and Designers to Create Third Limited-Edition Collection, officially launched at The Dubai Mall last 2nd of October hosted by the Dubai Male Bloggers Andy Scott of AndyScottFashion, Ushi Sato of The Shades and Scarf, Mika Ashraf of The Prada Shades, Kieren Kanda of Style by Kieren and The Style Choreo is one of them.  We are invited to create looks...

 Wednesday, August 27, 2014/ FEATURE 


I've been living in UAE for almost 5 years now, and absolutely loving it. Adapted some of the cultures and traditions. Fascinated by the grandiose lifestyle that the City has to offer, beyond that the local heritage and modern era collides which is absolutely amazing how the People embrace it. 


 Friday, July 25, 2014 / BEHIND THE SCENES  

As the world of luxury, travel and tourism is moving in High Definition... 
PINGDUBAI.COM, a digital media platform from Dubai to the world, covering luxury, lifestyle, entertainment. With only one click, enjoy exclusive images on the hottest happenings in Dubai. Whether you are a resident or visiting for business or leisure, PingDubai.com is your only source to all the happenings around the city.

 Friday, July 11, 2014 / FEATURE 

New York, NY – July 8th, 2014 – Cole Haan, the iconic American lifestyle footwear and accessories brand, announces the global launch of its new men’s shoe line, ZeroGrand. The shoe launches on Monday, July 7th at Cole Haan in Ginza, Tokyo, Japan and at Isetan in Shinjuku, Tokyo, Japan followed by a launch in the United States on Tuesday, July 8th. The collection will be available online and in Cole Haan stores. ZeroGrand integrates innovation and craftsmanship in an engineered product that


 Saturday, July 5, 2014 / COLLABORATION 


 DIESEL BLACK GOLD  is the Designer's contemporary collection from DIESEL, providing edgy rock chic fashion to a sophisticated international clientele.
The brand takes its parent brand's irreverent attitude and innovative techniques to new heights of quality and refinement. 

 Saturday, June 28, 2014 / FEATURE 

Finally, the wait is over! As the Men's London Fashion Week has takes over and Pitti Uomo just impeccably launch in Florence Italy, here in Abu Dhabi lets take it FIVE! recently on my previous posts on Twitter and Instagram the behind the scenes shoots and my picks on what The Avenue at Etihad Towers has to offer and now the 2nd edition of the FIVE Magazine which is Mens Edition is now out for grabs!

 Wednesday, June 18, 2014 / FEATURE 

Indulge, An Iconic Landmark Of Luxury, As an integral part of the spectacular Etihad Towers development in the heart of the nation's capital, AVENUE ETIHAD TOWERS is a unique luxury lifestyle experience for connoisseurs of the finer things in life. 


 Wednesday, June 18, 2014/ COLLABORATION 

BOGA is the one-stop online resource to build a variety of refined looks based on a carefully curated color palette and ultra-fine, natural yarns. The company’s staples are centered around the new neutral – blue, gray, and brown – making it easy for the modern man to create a foundational, yet highly functional wardrobe.

 Monday, June 2, 2014/ GIFTS IDEAS 

FATHER’S DAY GIFT IDEAS ON MODA OPERANDI  SHOP A UNIQUE COLLECTION OF GIFTS FOR A LIMITED TIME ONLY THE M’ONSIEUR SHOP IS A SPECIALLY CURATED TRUNKSHOW CAREFULLY PUT TOGETHER WITH THE PERFECT, ONE-OF-A KIND GIFT ITEMS FATHER’S DAY. 


 Sunday, May 25, 2014 / FEATURE 

Harvey Nichols - Dubai will be hosting the Digital Design Studio from May 12th, 2014 for four weeks. The temporary store will be located on Level 2 of Harvey Nichols - Dubai for one week, and then move to Level 3. Here customers will be able to create their own exclusive men’s or women’s t-shirt, with over three hundred unique images and patterns to choose from via interactive touch screens, and take it home in minutes.

 Monday, May 19, 2014/ DAPPER FEATURE 

Dapper is sophisticated line of bow ties and handkerchiefs made for classy people. All products are handcrafted with great taste. In a quick changing fashion trends, bow ties and handkerchiefs have been an absolute ‘must have’ of all times and they have never been enough in men’s wardrobe. 

 Sunday, May 18, 2014/ FEATURE 

Do you want to stand out among other gentlemen? Dapperly and manly savvy stylish guy! I thought it will be just a ordinary day for me till i received an email came from Tulsa, Oklahoma. Who will not be amaze by this stunner? the perfect dapper essential which is eccentric, edgy and dandy. Eye-catching pieces on your suit or jacket. 

 Thursday, May 15, 2014/ FEATURE 

Everyone has a meaningful story to tell, life being an unexpected succession of events, extraordinary experiences and unlikely achievements. In a new Montblanc global campaign, Hugh Jackman shares his own stories of inspiration and dedication, a journey driven by his desire to keep breaking new ground. Just like the iconic Montblanc Meisterst├╝ck pen “Crafted for new heights”, the award-winning actor is seen preparing for his next big role both on and off the screen, always focused on achieving new heights. 

 Saturday, May 10, 2014 / INTERVIEW 

 "You look like a million dollar...I can literally put you in front of our (REISS) store" kind words from the legendary dapper man himself, David Reiss - the current owner of the British global fashion chain Reiss, which originated from a store in Bishopsgate that David inherited from his father Joshua.

 Thursday, May 8, 2014/ FEATURE 


Friday, May 2, 2014/ FEATURE

Tateossian jewellery is a luxury product with a unique design ethos. The seasonal collections for both men and women have a distinctive signature, constantly reflecting and reinterpreting trends in fashion. 

Designs are contemporary, but unusual, fashion-forward, but timeless. Innovative materials, including semi-precious stones, fiber optic glass, and SWAROVSKI ELEMENTS(TM), are mixed and paired in unique combinations. This singular approach has made Tateossian the destination for men and women who are totally confident with their own sense of style, and choose key pieces each season to reflect and underscore their individual sensibility and approach to fashion. 



Wednesday, April 30, 2014/ FEATURE

Tateossian has built an enviable reputation as one of the world’s leading jewellery and accessories brands.  Established in 1990 by Robert Tateossian, whose own international lifestyle and keen sense of aesthetics is at the heart of the company‘s success.  


 Friday, April 25, 2014/ FEATURE 

http://thestylechoreo.blogspot.ae/2014/04/uber-100.html
UBER is evolving the way the world moves. By seamlessly connecting riders to drivers through their app, they make more accessible, opening up more possibilities to riders and more business for drivers. From their founding in 2009 to their launches in over 70 countries, UBER's rapidly expanding global presence continues to bring people and their cities closer.



Sunday, April 20, 2014/ ENTERTAINMENT


Abu Dhabi, United Arab Emirates: April 10, 2014: The Galleria on Al Maryah Island will spring to life this weekend with an array of fun-filled activities and experiences for the whole family to enjoy. From an outdoor cinema and children’s play area, to live musical entertainment and sumptuous dining, the Spring Festival will be taking over the waterfront promenade every weekend from April 10th until May 3rd, 2014.




 Sunday, April 13, 2014/ FEATURE 

http://thestylechoreo.blogspot.ae/2014/04/house-of-fraser-abu-dhabi.html
House of Fraser opened the doors to its first international flagship store in Abu Dhabi, UAE on October 31st, 2013.
The premium department store resides in the World Trade Center Mallthe newly developed mall in the heart of Abu Dhabi’s commercial and financial district.
House of Fraser – Abu Dhabi spans 100,000 square feet over four floors of upbeat, contemporary design and includes an extensive premium offering of womenswear, menswear, childrenswear, shoes, accessories, jewellery, homeware, and beauty brands.
 Sunday, April 13, 2014 / FEATURE 


http://thestylechoreo.blogspot.ae/2014/04/alexander-wang-x-h.html
H&M announced yesterday during an event at the Coachella Music Festival, in Palm Springs, California, USA, that their next designer collaboration will be with Alexander Wang. This partnership marks the first time that an American designer teams up with H&M on the much anticipated designer collaboration.
The New York based Fashion Designer’s eponymous brand has firmly established itself by perpetually evolving and re-contextualizing the urban uniform, since it was launched on the runway in 2007.  Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect.  His collections have an unprecious outlook on fashion, and always reflect a sense of ease.



Sunday, April 6, 2014/ FEATURE


Louis Vuitton creates tailor-made luggage for the BMW i8.
Forward-looking travel bags for progressive driving made from carbon fibre.
Munich. Exceptional luggage for an exceptional automobile. Louis Vuitton, the pioneer of the art of travel, has created a tailor-made set of luggage for the most progressive sports car – the BMW i8 plug-in hybrid.
The innovative collection of luggage comprises two travel bags, a business case and a garment bag. To ensure optimal use of space, the luggage items have been tailor-made to fit perfectly into the interior of the revolutionary BMW i8.

“BMW and Louis Vuitton share both a profound appreciation of tradition and a commitment to constant further development,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The use of CFRP in the revolutionary BMW i8 sports car is indicative of an intelligent lightweight construction philosophy. And Louis Vuitton has demonstrated a similar belief in innovation, aesthetics and lightweight design in creating an exclusive luggage collection tailored perfectly to the new

BMW i8.”


 Monday, March 31, 2014/ COLLABORATION 

Marks & Spencer is one the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. 20 million customers visit its stores each week and has 81,000 employees across the UK and 51 territories globally.
Marks & Spencer was founded over 128 years ago and currently has over 760 UK Stores and over 410 international stores across Europe, the Middle Easy and Asia.
In Dubai and Abu Dhabi, M&S has build its name and reputation by offering a great quality products and services. Especially when it comes to Fashion, recently they just launch the Spring Collection and I am honored to be a part of their campaign on  how to showcase my styling skills.
Summer is just around the corner, but the heat of the sun should never stop you from being stylish and comfy at the same time.

 Thursday, March 20, 2014 / INTERVIEW 

From City Financier to the "King of Cufflinks" and jewelry trendsetter; it seems a mighty leap for anyone to make- but for Robert Tateossian, a man whose international upbringing and love of travelling the world over has provided design inspiration, the transition was natural. Born in Kuwait and educated at French schools in Rome, Tateossian (who is fluent in seven languages) studied international finance at the prestigious Wharton School of Finance in Pennsylvania, before embarking on a successful career with Merrill Lynch on Wall Street and in the City of London.

Monday, March 3, 2014/ FEATURE



TheFashSet have a very exciting event taking place on March 26th that will help launch the fashion entrepreneurial scene in Abu Dhabi! They looking for passionate, talented and super innovative designers to come and showcase their designs and products at “Fashion Fantasia”, a one-day pop-up event  hosting at The Space, located at the 2454 building in Abu Dhabi, in correspondence with Al Khawarizimi International College to help promote their fashion design program.

  Monday,  February  24,  2014 /  COLLABORATION 

Marks & Spencer is one the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. 20 million customers visit its stores each week and has 81,000 employees across the UK and 51 territories globally.
Marks & Spencer was founded over 128 years ago and currently has over 760 UK Stores and over 410 international stores across Europe, the Middle Easy and Asia.
In Dubai and Abu Dhabi, M&S has build its name and reputation by offering a great quality products and services. Especially when it comes to Fashion, recently they just launch the Spring Collection and I am honored to be a part of their campaign on  how to showcase my styling skills.

 Wednesday, February 12, 2014 / FEATURE 

From City Finacier to the "King of Cufflinks" and jewelry trendsetter; it seems a mighty leap for anyone to make- but for Robert Tateossian, a man whose international upbringing and love of travelling the world over has provided design inspiration, the transition was natural. Born in Kuwait and educated at French schools in Rome, Tateossian (who is fluent in seven languages) studied international finance...