LADIES CORNER

 Sunday, March 22, 2015 

GUESS, the iconic young and adventurous global lifestyle brand previewed its new summer collection at an in store trunk show in Dubai Marina Mall last weekend. Embracing the latest trends, the new collection features the ultimate summer reverie with vibrant colors and unique designs, offering some great wardrobe inspiration. The newly renovated White Concept store is absolutely stunning filled with gorgeous...

 Wednesday, March 18, 2015 

The leading multi- brand in the Middle East, Etoile La Boutique just recently launched their newest collection presented in a very stylish theme and very Parisian vibes to it. Last 11th of March in the Mall of the Emirates, Dubai. Attended by the most influenced personalities, bloggers and member of the press. Guests were presented with flower headbands upon entering the boutique to usher in a summery garden feel to the evening; on hand to entertain the guests were live ballerinas...

 Sunday, March 15, 2015 

It was a bright sunny day at the Sunset Garden, Burj Al Arab 7-Star Hotel last 11th of March, as Chopard cordially invited us to a exclusive launch and preview of the gorgeous Imperiale Collection, beautiful collection on display with the spectacular view of the Jumeirah Beach, Dubai. Stunning stylish set-up at its finest..


 Tuesday, March 10, 2015 

A new season means fresh new releases in just about everything! Summer is finally here and Nine West has launched its fresh summer collection with stunning blends of styles that embrace texture, proportion, silhouette and embellishments, perfect for a sun-kissed look...

 Wednesday, February 11, 2015 

This Spring/Summer 2015 Naturalizer has created a line that best represents the Naturalizer woman with the trend- right fashions for the season that they will absolutely love. From clean and classic looks, to casual everyday wear, Naturalizer has carefully chose the top trends combined with the finest materials and details that will make every ladies stunning in every steps they make...

 Thursday, December 11, 2014 

Creation of eclectic collection with hints of rock'n roll influences, vivacious prints and reinvented classics brought to you by Charles & Keith forth new momentum, launched at the stunning Oasi, Armani Hotel, Burj Khalifa with uber spectacular set-up and gorgeous view of the Dubai Dancing Fountain last 10th...

 Tuesday, December 9, 2014 

The lady who doesn't need any introduction Sarah Jessica Parker personally launched her shoe line SJP Collection together with her partner George Malkemus III at Harvey Nichols , Mall of the Emirates last 7th and 9th of December in Bloomingdales, The Dubai Mall and got the privilege...

 Saturday, November 29, 2014 

There's a exciting news for you guys! the revolutionary lifestyle brand that exploded onto the retail scene with the debut of its New York City store in October 2011, C.WONDER is pleased to announce that its second Dubai store located at The Beach in JBR, a outdoor shopping and dining destination...

 Thursday, November 27, 2014 

Tiffany & Co. celebrated the "A Very Tiffany Holiday" the unveiling of Tiffany's magical holiday window, last Wednesday 26th of November at their flagship boutique in The Dubai Mall. This year's theme is to highlight the iconic places in New york where families and their love ones spent their time together and celebrate it with Tiffany & Co. This annual tradition across the globe continues to amaze...

 Wednesday, November 26, 2014 

What a amazing experience to finally meet one of my biggest crush/inspiration when it comes to her incredible style, exceptional genuinely personality and impeccable blogging skills, Aimee Song of the blog Song of Style, during the grand launch of the gorgeous Michael Kors pop-up...


 Monday, November 24, 2014 

A night filled of glitters and stars as the new ETOILE La Boutique has finally open in the Mall of the Emirates, Dubai. Attended by their most loyal customers, media personalities and bloggers for the exclusive VIP opening. Etoile “La boutique” was the first multi-brand boutique to open...

 Thursday, November 20, 2014 

As the dress for the stars turns 25 this year Living the Bon Chic Life, BCBG Max Azria Dubai throw up the impeccable anniversary retrospective party at the CUADRO Art Gallery in DIFC last 19th of November. Showcase the amazing iconic pieces from the start, from the Runway and the Max Azria Atelier which worn by the most elite hollywood celebs up-to-date. A remarkable set-up of the gorgeous pieces, mesmerize by the stunning dresses...

 Saturday, November 15, 2015 

 It was a beautiful Thursday morning at the Royal Suite of Sheraton Hotel, we're most of the finest bloggers are invited to a VIP breakfast with the international fashion designer, Julien MacDonald who dresses most of the Hollywood Celebs and singers, Its such a great honor to be a part of welcoming him in Dubai...

 Thursday, November 6, 2014 

A night full of glitz and glam as the Autumn/ Winter'14 Collection  of Boux Avenue launch by non other than by the man behind the wonderful success of the brand, Mr. Theo Paphitis at the stunning hidden paradise ...


 Sunday, October 26, 2014 

Harper's Bazaar Arabia, World of Fashion 2014, Mall of the Emirates Fashion Finale. Ended by a spectacular fashion show by non other than Etoile La Boutique and appearance of the legendary Lebanese singer, Najwa Karam...

 Thursday, October 23, 2014 

The most anticipated Jewelry names in the fashion industry Maison Martin Margiela and Ginette NY has make their way to the Middle East market thru The Cartel Dubai and exclusively launched last 21st of October in OKKU, H Dubai Hotel, attended by the most glamorous socialites and media personalities...

 Friday, October 17, 2014 

A artistic evening with INGLOT indeed last 16th of October at The Dubai Mall, night full of arts, style and tons of fun! Sumptuous canap├ęs and refreshments are served, attended by the most promising media...


 Thursday, September 25, 2014 

Last 24th of September at the Egypt Court, IBN Batuta Mall, Dubai. Nine West welcomes fall with an edgy new collection. This seasons look stays true to Nine Wests mantra of value, versatility, accessibility and ease whilst always delivering on quality on-the-pulse...

 Thursday, September 11, 2014 

VINCE CAMUTO Dubai set the flame and bring the house down as they set a majestic party Ladies Night at the Q43 Private Lounge, Media One Hotel, Media City last 9th of September. They transform this awesome place into a private showroom where all you can have is cravings for your guilty...

 Sunday, August 24, 2014 

Finally the wait is over, The Roland Mouret for Banana Republic launch at The Dubai Mall last Thursday, 21st of August. A wide selection of stunning pieces out for grabs, what are you waiting for Dubai Savvy Ladies? While everybody are going crazy grabbing their favorite pieces, my self and Andy staring the gorgeous models wearing some of the collection. 

 Tuesday, March 18, 2014 


http://thestylechoreo.blogspot.ae/2014/03/jnby-spring-summer-2014.html

Well known edgy urban brand JNBY has arrived to the UAE with it's first Flagship store opening at City Walk.
JNBY was established in 1994 led by the creative director Li-Lin, one of the pioneering designer based enterprise in China. JNBY stands for Just Naturally Be Yourself. The brand is inspired by music, art and architecture.
Successfully launched in China with over 600 stores alone, and many other stores located internationally such as in Japan, U.S, Canada, UAE, also recently launching at Paris and Selfridges in the UK.

 Monday, March 17, 2014 

http://thestylechoreo.blogspot.ae/2014/03/crea-concept-now-open-in-dubai.html
CREA Concept is a French brand established in 1999 by businessman Victor Bitton and Turkish Ayca Gunel. The brand's success spread in Europe, and now it has 30 stores and located department stores in most prestigious location across the world. Located in major cities like New York, Paris, London, Tokyo and now in Dubai.
 The popular Parisian label CREA Concept is finally launched in the UAE, the store is located at the new shopping destination The City Walk.

 Sunday, March 16, 2014 
http://thestylechoreo.blogspot.ae/2014/03/ingie-chalhoub-listed-for-4th-time.html
Ingie Chalhoub, President and Managing Director of Etoile Group and Creative Director of Ingie Paris, has once again been featured in the CEO Middle East magazine’s list of the 100 Most Powerful Arab Women.
 This is the fourth year successively that Ingie Chalhoub has been highlighted within this prestigious list, voted within the most powerful in the retail sector.
 Friday, February 28, 2014 

http://thestylechoreo.blogspot.ae/2014/02/step-into-spring-summer-2014-with-lipsy.html
Last Wednesday, 26th of February, at the Nawwara, JW Mariott Marquis Hotel Dubai, the High-street fashion brand LIPSY showcase their Spring-Summer 2014 collection of new season styles that are sure to add impact to any wardrobe. Lipsy is renowned for creating wearable catwalk inspired must-haves that quickly gain cult status. This season the brand is set to excite fashionistas and celebrities once again with a stunning new collection of fashion forward pieces that are sure to top every lust list!

 Thursday, February 27, 2014 

http://thestylechoreo.blogspot.ae/2014/02/etoile-la-boutique-grand-opening-at.html
ETOILE "La Boutique" officially opens it doors at the Galeries Lafayette, The Dubai Mall last 26th of February at their grandest stylish event, a night that full of glitz and glam as they present the Spring - Summer 2014 Collection as its finest.
 Conceptualized, founded and established in 2005, the ground-breaking multi-brand concept Etoile ‘La boutique’ has become the destination of choice for the fashion savvy.

 Monday, February 10, 2014 

http://thestylechoreo.blogspot.ae/2014/02/h-spring-2014-ladies-collection-press.html
Last, Thursday 6th of February at the spectacular paradise of Meydan Beach Club, JBR Dubai, H&M just launch the Ladies Spring 2014 Collection which I really blown away by the incredible detailing, fabulous design and magnificent choice of fabrics.
 City attitude and bohemian details for women at H&M this spring
Urban style goes bohemian this spring with a collection full of playful and personal style. Snug patchwork jackets of leather and suede modernize the look, and graphic- printed waisted jackets give a more sculptured silhouettes. Frilly blouses add softness, and a long- sleeve top in matt metallics toughens the look.

 Thursday, January 30, 2014 

http://thestylechoreo.blogspot.ae/2014/01/etoile-la-boutique-opens-its-doors-at.html
Etoile “La boutique” opens its doors to the latest addition of Etoile “La boutique” portfolio; a shop in the luxurious Galleria Mall, Abu Dhabi, Etoile “La boutique” is the first multi-brand store currently open at the Galleria Mall.

 Monday, January 20, 2014 

http://thestylechoreo.blogspot.ae/2014/01/vertical-catwalk-showcasing-etoile-la.html
Etoile “La boutique” participated as main partner in the Dubai Shopping Festival exclusive event; a vertical catwalk on The Burj Khalifa, followed with a horizontal catwalk showcasing the Spring /Summer 2014 Collection.
The first of its kind fashion show started from the highest building in the world with models descending down onto a horizontal catwalk outside the Armani Pavilion. The showcase included 40 looks from Alaia, Amanda Wakeley Atelier, Antonio Marras, Christian Dior, Collette Dinnigan, Ingie Paris,  Issa London, Roksanda Ilincic , Safiyaa, Thomas Wylde, and  Raoul.

 Wednesday, December 4, 2013 

4th of December at the Dubai Mall, Tiffany & Co., the premiere holiday shopping destination, celebrates the season with its famed holiday windows. This annual tradition across the globe continues to amaze and delight shoppers and passerby who seek the quintessential gift for their loved ones. 

 Wednesday, November 27, 2013 

http://thestylechoreo.blogspot.ae/2013/11/hogan-atelier.html
Hogan celebrates Interactive, an iconic model of the brand, with a Haute Couture project named Hogan Atelier.
Ten unique models, precious as gems, hand-crafted using high quality materials and exclusive processes. An original example of custom-made tailoring with extremely high quality and value. Luminosity and brilliance are the elements that characterize this special collection.


 Friday, November 22, 2013 

http://thestylechoreo.blogspot.ae/2013/11/kardashian-kollection-for-lipsy.html
Sunday, 17th of November at the fashion lifestyle destination ICONIC store in The Dubai Mall, has officially launched the K Kollection for Lipsy with the very special appearance of the style icon Khloe Kardashian. Its a red-carpet exclusive event full of glitz and glam, were stylist, fashion bloggers and media icons gathered together for this much awaited collection launch of the season.

 Wednesday, November 20, 2013 

http://thestylechoreo.blogspot.ae/2013/11/loewe-cruz-bag-collection.html
LOEWE was founded in Madrid in 1846, creating leather goods for the Spanish royal families and nobility: the very best products made to satisfy the most exciting and refined tastes. It has remained Spain's leading authority on leather know-how ever since. Loewe uses only the very best quality leather for its products. This is hand- worked by the most skilled artisans working in the centuries-old tradition of the Spanish leather craft., whose expertise has been passed on in person though the generation since Loewe was founded. 

 Tuesday, November 19, 2013  

http://thestylechoreo.blogspot.ae/2013/11/tory-burchs-robinson-alligator.html
Tory Burch introduces a limited edition handbag collection, exquisitely crafted in genuine alligator. Featuring the Robinson Envelope Clutch and Double Zip Tote, the collection is handmade by Italian artisans outside of Florence; each piece reflects the expert workmanship of five people and requires eight hours to create.
11th of November, Monday at The Galleria, Al Maryah Island, Sowwah Sqaure, Abu Dhabi, UAE. Tory Burch had their exclusive press preview of The Robinson Alligator Collection, this will be the very first time that I will be featuring ladies bags and I am so honored that Tory Burch invited me to this exclusive stylish event.